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Brochure Layout: brochures can provide a company branding and presents your clients with something they can take with them when assessing your business service. A strong brochure will contain

• Key concepts of the business
• Accurate, professional photos or illustrations of your product of service
• Clear and apparent branding and contact information on both sides
• Compelling yet terse textual descriptions
• Economical production costs

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CreateSource has over 15 years of experience in the print industry in all aspects of digital or manual pre-press from design to layout to plate making, for all types of color implementation: single color, spot color, four color process, and varnish or additional color overprints.

CreateSource guarantees that print-ready layouts for color work will be accurate and to printer specifications. All technical aspects of printing - color trapping, overprinting, dot gain, color and stock considerations, and producing predictable results beyond the color proof - are reliant on an intimate knowledge of the entire printing process, from concept to press proof.

Often overlooked in brochure layout is the requirement of the short panel. Depending on the equipment used to fold printed brochures, any panels folded inside other panels must be between 1/16"-1/8" shorter than any outer panels. If the inner panels are equal to the outer panels, it creates difficulties for the printer's equipment to fold the inner panels without double-folding the inner edge, which often mangles the material or creates a crimp at the edge of the inner panels. This results in a higher waste factor in the final product, which would cost the customer more per copy.

Many designers overlook this important aspect and deliver their layouts with equal panels all across. The printer must shift the panels to suit the folding equipment, which usually results in the margins being shorter than the rest of the brochure or off-center.

The CampBell-Childs illustration at the left reflects an understanding of the change that occurs in imaging from an original airbrush illustration to printed material, while maintaining tonal values of the original.