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Color Ad Slicks: A color magazine ad is still the most effective form of advertising when placed in a publication targeted for your customers. CreateSource has over 15 years of experience in the print industry in all aspects of digital or manual pre-press from design to layout to plate making, for all types of color implementation.

Printer specifications will vary from publication to publication, but an understanding of the technical aspects of printing - color trapping, overprinting, dot gain, the printer's color model (RGB or CMYK originals,) color and stock considerations, and producing predictable results beyond the color proof are reliant on an intimate knowledge of the entire printing process, from concept to press proof. CreateSource guarantees that print-ready layouts for color work will be accurate and to printer specifications.

I like to frequently refer to ad work as being equivalent to "putting socks on a rooster." Often the client will want to jam as much information into an ad as possible, forcing tight copy blocks that will be difficult to read and often ignored. The key to an effective ad is short, concise text that can be digested at a glance, separated by obvious and clear blocks.

This particular ad was placed in the first page (opposite inside front cover) of the July issue of Jareeda Magazine.